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At JR Cigar, we enjoy challenging ourselves every day. But even in the intricate and ever-evolving world of tobacco retail, we don’t face challenges as important as the cause behind this one. In the spirit of the ALS Ice Bucket Challenge that swept the internet in 2014, JR Cigar employees (including company president Rob Norris) stepped up to get soaked, and do our part to strike out ALS.

#StrikeOutALS
#icebucketchallenge
www.alsa.org
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